Sool Eyewear is an independent Canadian company based in Winnipeg that offers handcrafted, in-house designed optical frames and sunglasses. Their frames are known for their vibrant colors, fun designs, and high-quality Japanese craftsmanship. 

Brand Overview

• Origin: SOOL (pronounced "soul") is a local, Canadian-owned company based in Winnipeg, founded by two best friends, Samaira and Apram, who are also opticians and designers.

• Design Philosophy: The brand focuses on creating unique, bold, and artistic eyewear that combines "logic and chaos" and challenges traditional shapes and color combinations. They aim to redefine the eyewear landscape with frames that are not mass-produced.

• Craftsmanship: All frames are designed in-house in Canada and are handmade in Japan, utilizing techniques like laminated acetate technology to achieve detailed, layered designs and sharp contours.

Sight Unseen Optics curates Sool Eyewear.