HITS

HITS Eyewear is an independent, luxury brand that offers high-end, handcrafted sunglasses made in limited "micro-batches" in Italy. The brand emphasizes exclusivity, quality craftsmanship, and protection from UV light. 

HITS Studio frames are designed to be "visual instruments" and are inspired by sound and vision. 

  • Handcrafted in Italy: Each frame is meticulously handcrafted in limited quantities by master artisans in the foothills of the Dolomites, Italy.

  • Micro-Batch Production: To ensure exclusivity, frames are produced in small, individually numbered batches (e.g., as few as 30 items). Each pair comes with a certificate of authenticity.

  • Amplified Protection: The lenses block 100% UVA and UVB rays and up to 97% of HEV light.

  • Materials and Style: The brand focuses on luxury materials and "rebellious style meets timeless craftsmanship".

Sight Unseen Optics curates Hits.

VISIT IN STORE TO SEE CURATED COLLECTION