Piero Massaro is a premium Italian designer reowned for his handcrafted, limited-edition glasses and sunglasses. Born in Sicily and trained in high fashion in Milan, Massaro founded his namesake brand and production company, Italiana Design, in 2003 near Venice. Often described as a designer who creates "clothes for the face," his work approaches eyewear through the lens of sartorial tailoring.

Urban Optiks Optometry +5

Distinctive Brand Philosophy & Craftsmanship

• Strictly Limited Production: Every single style and colour variant across his collections is strictly limited to 100 numbered pieces worldwide. Once a batch is finished, it is never reproduced, ensuring absolute exclusivity for the wearer.

• Premium Materials: The frames are meticulously sculpted out of Rhodoïd, a top-tier cellulose acetate derived from cotton fiber.

• Patented Innovation: Massaro's frames feature a distinct, patented bayonet hinge made of Aisi 316L steel. This design allows the temples to attach smoothly to the front frame without conventional screws.

• Design Aesthetic: Known for resisting short-lived trends, his pieces are celebrated for structural, geometric experimentation, vibrant Mediterranean colour combinations, and exceptional balance.

Sight Unseen Optics curates Piero Massaro.